The Boho Brand is composed of a team of creative visionaries who are dedicated in creating welcoming, artistic spaces for their community.
Our intention is to spark joy and empowerment in others, by adhering to the best practices of wellness and beauty.
Inspired by Bohemian aesthetics and the warmth of the West, we welcome our guests to feel beautiful, alive, and accepted.
Born from the idea of making your life
beautiful from the inside out.
The Boho Brand positively encourages both our staff and our guests to flourish into their fullest potential, and have fun while doing it. Through our respective brands that function as a collective unit, our root intention is to emphasize the importance of wellness in achieving inner and outer beauty. The Boho Brand integrates sophisticated design and style, hospitality, and creativity into your daily life through inviting environments, exciting events, and self-care practices.
Cultivating connections through beauty, physical & emotional wellness, and lifestyle workshops.
Operating out of Montclair and Asbury Park, it is our goal to contribute to the thriving community and culture of these New Jersey cities. Every interaction is intentional as a guest during your visit at any Boho Brand location.
We want to provide welcoming spaces that act as a network for sisterhood. We are focused on giving you the ultimate salon, cafe, and event experience that transcends the experience of your every day life.
our locations
Want to find out more about what we do?